Our Story
Rooted in Heritage, Woven into Time…
In 1890, Shubhangi Asabe’s great-grandparents left Narayanpet, Telangana, for Pune, Maharashtra, with their three children. Carrying generations of handloom artistry, they brought more than just tradition—they laid the foundation for a legacy that continues to evolve through Nityaqala today.
A Legacy in Motion…
From 1900 to 1960, the family’s craft had flourished, supplying sarees to renowned clothing stores. With two Paithani, ten Reshmi, and eight cotton saree handlooms in operation, their dedication to handloom artistry had transformed into a thriving business—one that continued to weave tradition into every thread.
A Turning Point in the Legacy…
By 1975, the family’s thriving handloom business faced an unexpected challenge, leading to the closure of their Pune factory. While it marked the end of an era, it was not the end of their craftsmanship. The passion for weaving remained, carried forward through generations, waiting for its next revival.
Reviving a Legacy, Weaving a Dream…
As a child, Shubhangi Asabe played beside the looms, mesmerized by the rhythmic clatter and vibrant weaves. The art of handloom became a part of her, an unbreakable bond she couldn’t ignore. In 2020, with a fashion design degree in hand, she felt an undeniable pull to revive her family’s lost legacy. Nityaqala was born—not just as a brand, but as a tribute to generations of craftsmanship and a promise to carry it forward.
Akshata Padgaonkar
Creating a bespoke look for the stunning Akshata Padgaonkar was an absolute joy! We designed a breathtaking peach colored lehenga, exuding grace and sophistication. Every element, from the delicate embroidery to the luxurious fabric, was carefully curated to enhance her radiant charm and timeless elegance. Her effortless poise and beauty truly elevated this ensemble, making it all the more memorable! We deeply admire her talent and the elegance she brings to every moment.
Nayannah Mukey in Nityaqala Designer Drape Skirt
Designing for the stunning Nayannah Mukey was an absolute delight! For a special occasion, we created a designer silk tube top and drape skirt, perfectly paired with a sheer organza jacket—a seamless blend of contemporary elegance and timeless charm. Every detail, from the luxurious fabric to the intricate craftsmanship, was thoughtfully curated to complement her effortless grace. Her radiant presence made this creation even more special! We truly admire her work and the magic she brings to every project!
Mrunmayee Deshpande in bespoke Nityaqala
For many special occasions and gatherings, Mrunmayee Deshpande has embraced the elegance of Nityaqala’s signature drape sarees. Effortlessly blending tradition with contemporary charm, each drape is a testament to timeless grace and artistry. With every appearance, she redefines sophistication, making our creations a part of her unforgettable moments.
Gautami Deshpande in custom-made wedding outfits
Nityaqala had the pleasure of designing exclusive outfits for Gautami Deshpande’s Mehendi and Haldi ceremonies. Blending tradition with contemporary elegance, each piece was thoughtfully crafted to reflect her vibrant personality and the joyous spirit of these celebrations. From intricate embroidery to rich fabrics, every detail was designed to make her shine on her special days.
Shruti Marathe in designer Nityaqala outfits
She has chosen Nityaqala for her outfits on several occasions, embracing our signature blend of tradition and artistry. Each ensemble is crafted to reflect her grace and charm, weaving elegance into every thread. With intricate details and exquisite craftsmanship, our designs celebrate style, heritage, and effortless beauty, making every occasion even more special.
Urmila Nimbalkar & Sukirt Gumaste in Designer Nauvari & Kurta Set
Designing for our favorite duo, Urmila Nimbalkar and Sukirt Gumaste, was an absolute delight! For a special occasion, we created a custom Nauvari saree for Urmila, blending traditional elegance with contemporary grace, while Sukirt’s matching kurta perfectly complemented her look. From intricate craftsmanship to luxurious fabrics, every detail was thoughtfully curated to reflect their style. We truly admire their work and the magic they bring to every project!
Bride and Groom Customization…
Designing this exquisite bridal lehenga and three-piece suit was a celebration of love, elegance, and timeless charm. Every intricate detail, from the rich embroidery to the luxurious fabric, was thoughtfully crafted to complement our gorgeous bride and her handsome groom. Blending tradition with modern sophistication, this ensemble embodies the beauty of their journey together. A reflection of grace, grandeur, and everlasting love, it’s more than just attire—it’s a story woven in fabric.
Vitthal Rukmini Nauvari and Barabandi
Designing this exquisite traditional Nauvari saree was a labor of love, inspired by the divine bond of Vitthal and Rukmini. Every detail, from the intricate weaves to the rich, vibrant hues, beautifully reflects their timeless devotion and spiritual essence. Blending heritage with elegance, this masterpiece celebrates tradition while exuding grace and poise. A tribute to faith, culture, and artistry, it’s more than just an outfit, it’s a story woven in fabric.
Nityaqala Customized Nauvari, Tradition, Tailored…
Designing this exquisite traditional Nauvari saree was a labor of love, inspired by the divine bond of Vitthal and Rukmini. Every detail, from the intricate weaves to the rich, vibrant hues, beautifully reflects their timeless devotion and spiritual essence. Blending heritage with elegance, this masterpiece celebrates tradition while exuding grace and poise. A tribute to faith, culture, and artistry, it’s more than just an outfit, it’s a story woven in fabric.